![]() Cheese rolled out an augmented reality mobile application to drive traffic to its locations and interact with consumers in a new, innovative way. The app is available on Apple and Android devices.Īppetizing entertainment In 2013, Chuck E. Much like Temple Run or Ninja Kid Run, the game offers similar functionalities that consumers will recognize. ![]() This type of gaming app, similar to other obstacle course-focused games, hosts a simple and familiar strategy, making it easy for users to pick up and get involved with. Once tickets are earned, they can be printed via email. Users can win up to 1,000 tickets to redeem in-store. Users can earn up to 50 tickets per skate park and up to 100 tickets following the completion of both skate parks. The user experience Skate Universe features a choice of skateboards in a number of colors and two skate parks, one a jungle theme and one a candy theme. Cheese but agreed to comment as an industry expert.ĬEC Entertainment, Inc., did not respond by press deadline. The advertising approach isn’t that dissimilar to cereal brands advertising to kids during Saturday morning cartoons, which is advertising through entertainment.” ![]() “With the Stake Universe app, kids will adopt the game, earn points and beg their parents to take them to Chuck E. “Parents often hand over their phones to kids to keep them occupied. Cheese’s goal is to encourage visits to their establishments by connecting the mobile and in-store experience through ticket redemption,” said Jeremy Jacobs, strategy director at Resource, Columbus. ![]() Given the app lends a chance to obtain a tangible reward, fans can continue the fun in-store and out. Cheese app producers aim to spread its reach beyond the in-store experience. While technology is a centerpiece in today’s world, Chuck E. ![]() Cheese’s new gaming mobile application Skate Universe enables users to collect tickets and redeem them in-store, integrating its mobile and in-store experience. Family entertainment center chain Chuck E. ![]()
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